Cut CPA by 25% while breaking into a saturated text-to-speech market.
Speechify · App · Google Ads
−25%
Cost per acquisition
↑
App downloads
✓
Awareness in a saturated category
The problem
Speechify was in a fast-evolving category with several established competitors, low awareness among potential users unfamiliar with TTS technology, and a high CPA driven by unfocused keyword targeting.
What we did
We ran A/B testing across broad keywords and broad audiences to drive top-of-funnel awareness and downloads, then sharpened targeting based on what converted. Competitive pressure was answered by amplifying real product feedback and feature improvements through ad creative. Tighter targeting brought CPA down 25% while download volume held.
Our core services: Google Ads management and Microsoft Ads management. See more results in our case study portfolio.