The enquiry that came in at 9pm is already answered.
AI Employees built into your business to answer every enquiry, work out which ones are worth your team's time, book them in, and chase the ones that go quiet. Configured around how you actually work, with you signing off on anything that matters.
Most wasted ad spend is not a bidding problem.
It is an enquiry that arrived at 9pm and got answered at 10am the next day. A quote request that landed in a shared inbox nobody owns. A warm lead from four months ago that nobody followed up, because there was no time and no system.
You can fix the top of the funnel with better campaigns, and we do. But if the layer underneath is a person checking email between meetings, the campaign is carrying weight it was never built to carry.
What they do.
You start with one, prove it on your own enquiries, then add the next if it earns its place. Nobody needs all of these on day one.
Picks up enquiries on the channels your buyers already use, at 9pm on a Sunday as readily as midweek. Keeps context between messages, and hands over to your team the moment it is out of its depth.
- Web chat
- SMS
- Messenger and Instagram DM
- Voicemail triage
Works out who is worth your team's time before anyone picks up the phone, then puts the good ones straight into the calendar.
- Lead qualification against your criteria
- Lead scoring
- Appointment setting
- Inbound call triage
- Smart intake forms
Chases the enquiries that went quiet and the customers who have not heard from you in a while. The work everyone agrees matters and nobody has time for.
- Email sequences
- Lead reactivation
- Cart abandonment
- Post-purchase flows
Tells you what happened each week without anyone assembling it by hand, and keeps the measurement underneath honest so your ad spend optimises against real outcomes.
- Weekly performance summary
- Conversion tracking foundation
- Offline conversion feedback to ad platforms
- Consent and GDPR baseline
Nothing happens behind your back.
The reason most businesses will not let AI near a customer is that they cannot see what it did. Three properties fix that, and they are built into the platform rather than bolted on afterwards.
Every action is written to a log before it runs. What happened, when, which AI Employee did it, and what it was working from. You can read back any day of activity.
Your team can take over a conversation mid-thread. If an AI Employee is unsure, it holds and flags rather than guessing its way through.
Sequences can be stopped, configuration is versioned, and nothing is a one-way door unless you agreed it should be.
Every action carries a tier. The tier decides whether it runs on its own, runs and tells you, waits a while, or waits for you. You set these per AI Employee and you can move them whenever you want.
Routine work with no external effect. Scoring an enquiry, logging an event.
Answers from material you have already approved, and logs it for you to audit.
Sits for a window before going. A follow-up sequence you can pull back.
Nothing happens until a person approves. Quotes, commitments, anything sensitive.
Flagged for a human every time, regardless of how confident the AI is.
One AI Employee, live on your enquiries, then the next.
- 01Load your material
Service pages, pricing, FAQs, past replies. It answers from your business, not from general internet knowledge.
- 02Agree the line
Which actions run on their own and which wait for a person. A conversation, not a default setting.
- 03Shadow mode
It drafts, you read every draft, nothing sends. Usually a week. It ends when you stop correcting it.
- 04Live, then expand
It handles real enquiries and you get a weekly summary of what it did. Then we look at the next one.
Your campaigns are still run by people.
AI Employees handle enquiries and follow-up inside your business. They do not manage your media budget. Google, Microsoft and Meta campaigns are run by senior strategists on our team, which is how it should be and how it is going to stay.
We will also tell you when you do not need this. If your enquiry volume is low and your team answers everything within the hour, the honest advice is to put the money into media instead.
Most asked about AI Employees.
+What is an AI Employee?
A single job, done by AI, with a defined scope: what it reads, what it produces, what it may do on its own, and what it has to bring to a person first. One answers your web chat. One decides which enquiries are worth your team's time. One chases the leads that went quiet. Each is scoped, logged and replaceable.
+Who runs my ad campaigns, AI or a person?
A person. Your Google, Microsoft and Meta campaigns are run by senior strategists on our team, the same as they always have been. AI Employees are a separate service that sits in your business handling enquiries and follow-up. We are not going to hand your media budget to a model and call it innovation.
+Will it sound like us?
It runs against your material, your service pages, your pricing, your FAQs, your past replies, rather than general internet knowledge. Every new channel starts in shadow mode: the AI drafts, you read every draft, nothing sends until you are happy with how it reads. That usually takes about a week and ends when you stop correcting it.
+What does it do without asking me?
You decide, per AI Employee, and you can change it. Answering a question it has the material for, scoring an enquiry, drafting a follow-up, those typically run on their own. Quoting a price, making a commitment, or anything you have flagged as sensitive waits for a person. The default is cautious and we tune it with you.
+What happens when it gets something wrong?
Every action is written to a log before it happens, so you can read back what ran and why. A conversation can be taken over mid-thread by your team. If an AI Employee is unsure, or cannot reach a system it needs, it holds and flags rather than guessing.
+Do I need this if I am already running ads with you?
Not necessarily, and we will tell you if you do not. It earns its place when enquiry volume is high enough that response time is slipping, when enquiries arrive outside working hours, or when follow-up is not happening because nobody owns it. If you are getting six enquiries a week and answering them all within the hour, your money is better spent on the media.
+How does it connect to the advertising side?
Through the measurement layer. When an AI Employee qualifies a lead, that outcome can be fed back to Google, Microsoft and Meta as an offline conversion, so the bidding learns from leads your sales team would actually take rather than from raw form fills. That feedback loop is usually worth more than any individual bid adjustment.
+What does it run on?
SingularWeb, a platform we built and operate ourselves. It is not a reseller wrapper around someone else's chatbot. That matters because when your business needs the logic to work differently, it is ours to change rather than a feature request to a vendor.
+How long does it take to get live?
Usually two to four weeks for a first AI Employee. Most of that is loading your material and agreeing where the sign-off line sits, not engineering. We start with one, prove it on your real enquiries, then add the next if it has earned it.
Start with the enquiries you are losing.
Tell us how enquiries reach you now and how long they wait. We will tell you which AI Employee is worth putting live first, and which ones you can skip.