Three years, a 5× business — and still the best PPC manager they've worked with in 15 years of e-commerce.
BikeBerry.com · E-commerce · Google + Bing Ads
The problem
BikeBerry was up against larger retailers with deeper pockets and broader brand awareness. Conversion rates on specific product lines were soft, and several SKUs were running at margins too thin to scale profitably. They needed someone who would treat the account like an owner — not someone juggling 30 other clients.
What we did
We rebuilt the account around what was actually profitable: tight keyword targeting, geo expansion into segments where BikeBerry could win on price and selection, and a Shopping feed restructure to push margin-positive SKUs harder. Over a three-year engagement we worked through scaling phases — not just chasing top-line revenue but holding ROAS as spend climbed. The result wasn't a one-quarter spike; it was a 5× business built on a foundation that kept performing.
"Antoine is a true asset — no question one of the very best ad buyers in the business. We've been in e-commerce almost 15 years and worked with a good number of ad buyers, spending millions on AdWords and Bing. Without question, Antoine has been easily the best PPC manager we have worked with."
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