Lifted conversions 15% MoM while cutting cost per conversion by 20% in a competitive vertical.
GrowAce · E-commerce · Google Ads
+15%
Conversions, month over month
−20%
Cost per conversion
↑
Quality traffic via in-market audiences
The problem
GrowAce had geographic gaps in their PPC coverage, conversion rates that were trailing what the category should support, and a high cost per conversion driven by competitive bid pressure on broad terms.
What we did
We rebuilt geo-targeting around regions with the strongest commercial intent, layered in in-market and website-visitor audiences to focus spend on people most likely to convert, and drove down CPA through systematic bid and ad copy optimisation. Compounding monthly improvements added up: 15% lift in conversions month over month, 20% drop in CPA.
Our core services: Google Ads management and Microsoft Ads management. See more results in our case study portfolio.