Cut cost per conversion in a brutally competitive real-estate vertical with long-tail exact match.
LPI Homebuyers · Lead generation · Google Ads
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Cost per conversion
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Conversion rate
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Long-tail strategy compounding
The problem
LPI Homebuyers was facing inflated CPA from broad real-estate competition and low conversion efficiency on the traffic that did arrive. Broad bidding was burning budget against bigger competitors with deeper pockets.
What we did
We narrowed targeting to long-tail exact-match keywords aligned with high-intent seller language, then rebuilt the landing page funnel and ad copy to match the specific search context. Less wasted spend, higher conversion rate from the traffic that did come through, and CPA pulled back into a profitable range.
Our core services: Google Ads management and Microsoft Ads management. See more results in our case study portfolio.