Cut CPA by 15% on a high-competition lead-gen account through long-tail keyword discipline.
Quote My Energy · Lead generation · Google Ads
−15%
Cost per acquisition
↑
Lead quality
↑
Quality Score
The problem
Quote My Energy was in a fiercely competitive lead-gen vertical with high CPA and a ceiling on lead quality. Quality Score and ad rank were suffering from broad targeting against deeper-pocketed competitors.
What we did
We shifted spend onto long-tail keywords with stronger commercial intent and weaker competition, then aligned ad copy and landing page content with those specific queries. Quality Score lifted, CPA came down 15%, and the leads coming through were closer to ready-to-buy.
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