WMIFree PPC Audit

Scaled the account 10× — to millions in spend and revenue.

Reno-Assistance · Lead generation · Google Ads

renoassistance.ca

Reno-Assistance — Scaled the account 10× — to millions in spend and revenue.
10×
Account scale
$M+
Monthly spend at peak
Held
Lead quality through scale

The problem

Reno-Assistance had a working account but was hitting a ceiling. Scaling further without blowing up CPL or quality required a strategist who understood lead-gen mechanics across multiple campaign types — not just Search.

What we did

We rebuilt around proper conversion signals, expanded into Performance Max once the data was ready, and structured campaigns by intent rather than by product line. As volume grew we reinvested into audiences and creative variation to keep the cost per qualified lead from drifting. Three years in, the account had 10×'d in monthly spend without sacrificing efficiency.

"Antoine is probably one of the best Google Ads experts you can find. Broad experience across campaign types, clients and approaches — plus strategic understanding of PPC and digital marketing in general. During the contract he scaled our account 10×, to millions USD in spend and revenue."
Mario Tomic, Reno-Assistance