Rebuilt a neglected Google Ads account — more revenue, stronger ROI, and dynamic remarketing pulling its weight.

Seriously Silly Socks · E-commerce · Google Ads + Shopping

The problem

Seriously Silly Socks came to us without a proper Google Ads strategy in place. The account was in poor shape: messy structure, wasted spend across broad keywords, and Shopping campaigns that hadn't been touched in months. Day-to-day it was leaking budget and leaving revenue on the table.

What we did

First priority was to stop the bleed. We restructured the entire account from the ground up, tightened keyword targeting, and rebuilt the Shopping feed and campaigns around real commercial intent. Dynamic remarketing was layered on to recapture high-intent visitors who hadn't converted. We didn't stop at the ads either — we worked with the client on landing page optimisation and broader strategy, because PPC doesn't exist in a vacuum.