Took a brand-new account from zero history to an 80% uplift in conversions and traffic.
UpLead · B2B SaaS · Google Ads
+80%
Conversions uplift
+80%
Traffic growth
✓
Competitor-conquest live
The problem
UpLead came to us with a freshly launched website and no historical account data — meaning Google Ads had nothing to learn from. On top of that, brand awareness was limited in a market dominated by entrenched competitors.
What we did
We launched lead-generation and traffic campaigns built around precise in-market audiences so the account could learn fast. In parallel we set up competitor-conquest campaigns to bid against same-niche brand terms — putting UpLead in the consideration set when prospects were actively searching for alternatives. Within months: 80% uplift in both conversions and traffic.
Our core services: Google Ads management and Microsoft Ads management. See more results in our case study portfolio.